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Thé en vrac


In summary: Loose-leaf tea is measured at 2–3 g per cup and ideally infused only once to preserve its aromas. To prepare in a teapot, infuser or filter, it should be stored in an airtight tin, away from heat and humidity. Choosing organic loose-leaf Kusmi tea, made in Normandy, means opting for less waste, greater savings and more authentic flavours.

How to brew loose-leaf tea?

How to measure loose-leaf tea?

Heavy-handed? Be careful! While it is often tempting to overload your filter with loose-leaf tea for extra flavour, it is entirely unnecessary. There is no need to overfill your filter, infuser, or teapot with loose-leaf tea. What is the ideal amount of loose-leaf tea for a cup of tea? Generally, 2 to 3 g of loose-leaf tea is enough for one cup of tea, the equivalent of a teaspoon. With a 100g tea tin, you can enjoy around 40 tea breaks (cups of tea). To make life easier, discover our tea spoon, which lets you measure out your loose-leaf tea in a single scoop.

Can you re-infuse loose-leaf tea?

While it is possible to re-infuse your loose-leaf tea, at Kusmi, we advise against it. To fully enjoy the flavours and aromas of our loose-leaf teas, a single infusion is best. Re-infusing your organic loose-leaf tea multiple times unfortunately diminishes its taste and aroma.

Teapots, infusers: How to brew loose-leaf tea?

To brew your organic loose-leaf tea, opt for teapots with a built-in filter. A teapot allows you to brew your loose-leaf tea for multiple cups. For solo tea breaks or filterless teapots, choose a tea infuser, a tea ball, or paper tea filters.

For those who love cutting-edge technology, opt for the Origin tea maker, the first tea maker capable of brewing your organic loose-leaf teas quickly and to perfection.

How to store loose-leaf tea?

How to properly store loose-leaf tea: that is the question. While tea connoisseurs prefer loose-leaf tea for its superior flavour, storage remains a concern. Looking for tips on how to best keep your loose-leaf tea? To store loose-leaf tea, a tea tin is your best ally. At Kusmi you can purchase tea refills, so get into the habit of transferring your loose-leaf tea blend into your existing tea tin. Keep your loose-leaf tea away from moisture and heat sources to best preserve the quality of its flavours.

Which loose-leaf tea should you choose?

While loose-leaf tea is widely loved by tea connoisseurs for its vibrant flavours, choose organic loose-leaf tea. Fortunately, at Kusmi, you will find a wide range of organic loose-leaf teas and herbal infusions.

Kusmi organic loose-leaf tea

Organic loose-leaf tea by Kusmi: what could be more natural. Since 2020, Kusmi has embraced the organic transition. While our tea bases have been organic for some time, our tea tins are now proudly displaying new logos: the AB logos for France and the Euro-leaf for the European Union. Saying yes to a Kusmi organic loose-leaf tea means enjoying plants, infusions, fruits, spices and flavours sourced from organic farming certified under strict European Union guidelines.

Organic loose-leaf tea Made in Normandy

You can have a name from elsewhere and still be Made in France. While many still do not realise it, Kusmi is a French tea brand. Your organic loose-leaf tea is designed, created, blended, flavoured, and packed in Normandy, at Saint-Vigor d’Ymonville near Le Havre. Learn all about our workshops and our French savoir-faire.

3 reasons to choose Kusmi loose-leaf tea

Choosing loose-leaf tea for the planet

It is no longer a secret: choosing loose-leaf tea, or buying in bulk generally, helps us significantly reduce waste. Less waste and less plastic mean a healthier planet. Keeping this zero-waste goal in mind, we strongly encourage our tea lovers to choose loose-leaf tea. Why? Because loose-leaf tea at Kusmi means zero plastic: our tea tins are made of metal, an infinitely recyclable material. And when your tea tin is empty, simply order online or visit a boutique to pick up your loose-leaf tea refills.

Choosing loose-leaf tea for your wallet

What if we told you that choosing loose-leaf tea is also budget-friendly? In Kusmi Tea boutiques or on our website, save when refilling your tea tin. Enjoy 15% off from 200g, 20% off from 300g, or 25% off from 500g of the same loose-leaf tea blend purchased. The perfect way to stock up on your favourite loose-leaf tea, isn't it?

Choosing loose-leaf tea for flavour and variety

Tea lovers naturally turn to loose-leaf tea for one simple reason: loose-leaf tea is the most authentic way to enjoy tea. Ever since its origins, tea has been enjoyed loose-leaf: the tea leaves are infused directly in water. Taste also plays a major role, because let's face it: loose-leaf tea is happy tea. With more room to unfurl, it releases vibrant flavours and unlocks its essential oils.

At Kusmi, loose-leaf tea also offers another significant advantage: choice. A wider selection of flavoured, plain, and spiced loose-leaf tea… in short, a broad organic range waiting just for you.

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