Our commitments
Natural and organic ingredients
We are committed to offering you quality products with original, unique flavours. All our ingredients are carefully selected for their quality and flavour, and are produced with the utmost respect for the planet.
Kusmi Tea went organic in 2020 with a fully certified range. A strong commitment to quality ingredients, grown with respect for nature and producers.
At Kusmi Tea, we have chosen to flavour our teas exclusively with essential oils and 100% natural flavourings, to preserve the authenticity of the taste and the quality of our recipes.
Because well-being and pleasure go hand in hand with high standards and transparency.
Recycling and waste reduction
We reduce waste production as much as possible and favour recycled and recyclable materials for all our packaging.
All our teas and infusions are available loose in our stores, and we encourage our customers to come and refill their metal tins.
Reconciling tea freshness with plastic-free packaging is a real challenge, but we are making progress! Today, our loose organic teas are packaged in metal tins, a material that can be recycled endlessly; our cartons are made from recyclable cardboard, and our tea bags are made from PLA (polylactic acid), a plant-based material that is 100% biodegradable.
Responsible sourcing
Ingredient selection is at the heart of our standards. The quality of our sourcing is essential to the quality of our teas.
Our mission is simple: to choose the best.
Each ingredient is selected for its quality, flavour and respect for the environment.
We work with responsible producers who care about nature and local communities.
Today, all our tea and infusion bases are organic, our flavourings are natural, and our commitments are recognised by Ecocert, AB and Eurofeuille certifications, as well as B Corp certification obtained in 2024.
People at the heart of our actions
In mainland France, we have chosen a community fundraising programme based on a simple principle: our customers can make a donation at checkout, in store or on our website. 100% of the funds collected are donated to the associations we support. A simple, quick and supportive gesture that enables everyone to get involved alongside us!
Environmental issues are at the heart of everything we do. That is why Kusmi has supported WWF since 2018 to help protect the tiger and its entire ecosystem, an emblematic animal of tea-producing regions.
Kusmi Tea supports the Ruban Rose association. Founded by the Estée Lauder group and Marie Claire magazine, it works to prevent breast cancer, alongside women, researchers and doctors. Every year, during Pink October, Kusmi Tea donates 100% of the profits from a limited-edition recipe created for the occasion to the association.
