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thé vert japonais, le thé vert bio raffiné | Kusmi tea

In summary: Japanese green tea is distinguished by the steaming method which preserves antioxidants and flavour, with Sencha leading the way (80% of harvests) and precious shade-grown Gyokuro. Matcha, Genmaicha, and Hojicha offer aromatic variations. Rich in catechins and L-theanine, they boost immunity, gentle energy, and relaxation. Kusmi organic, made in Normandy, guarantees purity and eco-responsibility.

Everything you need to know about Japanese green tea

There is more to life than just Matcha! Although we adore this powdered green tea—which has taken our cups and baked treats by storm—Japanese green tea is so much more. It is also traditionally enjoyed as loose-leaf tea, simply brewed in hot water. Here is everything you need to know.

How is it made?

Wherever it is grown across the globe, green tea is a tea whose natural oxidation is halted after harvesting. The leaves undergo drying to stop the natural fermentation process. After being withered and rolled to release their juices, the tea leaves are steamed to preserve their properties intact. This steaming method, invented nearly 300 years ago, is the hallmark of Japanese green tea. The leaves are then sifted to remove stems and dust before being packaged in tins or teabags. They are then ready to be infused.

How does it differ from Chinese green tea?

In China, the birthplace of tea and its leading global exporter, tea leaves are dried using a different traditional method: they are pan-fired for a few minutes in large copper woks placed directly over a fire. This "dry heat" (as opposed to the "moist heat" used in Japan) halts the oxidation of Chinese green teas such as Long Jing, Jade Pearls, or Gunpowder.

Why is Japanese green tea so famous?

First, because the Japanese method of halting oxidation with steam better preserves the tea leaves' properties and flavour. Second, because the entire country has elevated tea drinking to a true art form, with the tea ceremony granting it noble status. Finally, because domestic demand is high and the country is characterised more by sprawling megalopolises than vast tea plantations, exports remain limited. This makes Japanese green tea rarer and, on average, more expensive than Chinese tea. The most widespread variety in Japan is Sencha green tea, which accounts for around 80% of harvests. Conversely, the most precious and exclusive tea is "Gyokuro" (meaning "Jade Dew"). What makes it unique? It is a "shade-grown tea". Covers are placed over the bushes a few weeks before harvesting, boosting the leaves' chlorophyll content. The result is a smooth, delicate, seaweed-like flavour highly prized in Japan.

What makes Matcha tea so special

It comes as no surprise to learn that Matcha was, in turn, the favourite tea of Buddhist monks, samurai, and emperors. Matcha is a unique green tea with an unmistakable emerald green colour. To obtain this ultra-fine powder, the tea leaves are ground between two granite blocks—a true craft. To enjoy it, whisk it in a bowl using a bamboo whisk. It is not always easy the first time! It is the only green tea where the whole leaf is consumed with the water. You are drinking its very essence, which delivers an incomparable mouthfeel. A pure delight! At Kusmi, it is always organic and available in a 30g tin or a 100g refill. Highly popular, it is increasingly used in baking and desserts (mochi, cakes, madeleines, financiers, ice cream, etc.), serving as both a natural colouring and flavouring.

What are the health benefits of Japanese green tea?

Traditional Japanese medicine has long recognised the benefits of green tea. With Japan boasting the highest life expectancy in the world, regular green tea consumption is often cited as a contributing factor (alongside the wider Japanese diet). Green tea, having had its oxidation halted quickly, is the tea richest in antioxidants. Its high polyphenol content (also known as catechins) is said to help support the immune system, combat ageing, and aid weight management. Furthermore, the presence of theanine is thought to promote stress reduction and provide a relaxing effect.

How to prepare Japanese green tea?

Whether you prefer a simple, quick, and effortless brew, or you are ready to uphold tradition with a ritual tea ceremony, here is our guide to brewing the perfect Japanese green tea.

How long should Japanese green tea be infused?

Water should never be boiling, just simmering, so as not to damage the delicate tea leaves. For green tea, we recommend infusing for 3 to 4 minutes in water heated to 70°C or 80°C. For more details, please refer to the instructions on your tea tin.

When to enjoy it?

Japanese green tea can be enjoyed at any time of day, from breakfast through to late evening. For most people, it does not disrupt sleep, though this depends on individual caffeine sensitivity. Green tea contains far less caffeine than black tea, which is often preferred in the morning for its stimulating boost. Once brewed, green tea can be enjoyed hot or iced, depending on the season or your mood.

The symbolism of the Japanese tea ceremony

It was in the 16th century, when tea drinking had spread throughout Japanese society, that Sen no Rikyu—a samurai turned Buddhist monk—formalised the Japanese tea ceremony ("chanoyu"). In short, this master of the wabi school (which champions simplicity and natural purity) believed that every encounter happens only once. Because it can never be repeated, it should be cherished as precious and marked by the preparation and tasting of green tea according to traditional rituals. This ceremonial ritual, which can last up to several hours, is founded on four core values: harmony, respect, purity, and tranquillity.

Which green tea is used in the tea ceremony?

Historically, it is very often Matcha tea that is used in Japanese tea ceremonies. However, this can vary according to the country's regions. For instance, in Kyoto, it is Gyokuro green tea (the country's most famous) that takes centre stage in tea ceremonies among the local nobility. There are several types of ceremonies of varying lengths, depending on whether or not guests first enjoy a light meal or sweet treats (wagashi), but also on the type of tea (strong or light) being prepared.

The steps of the Japanese tea ceremony

Here is a summary of the simplest, most common ceremony. The golden rule is silence. Conversations are kept to a minimum to focus on the atmosphere, aromas, and sounds. First step: purification. Each utensil (bowl, whisk, scoop, etc.) is symbolically cleaned in the presence of the guests. Second step: preparation. The master places the Matcha powder into the bottom of the bowl, adds hot water, and whisks the mixture until a smooth, velvety foam forms. Third step: tasting. The master presents the bowl to the first guest (or guest of honour). Both bow to each other. Before drinking, the guest of honour must rotate the bowl so that the "front of the bowl" faces away from their mouth. Once the bowl is placed back down, the tea master takes it, washes it, and prepares tea for the second guest, then the third... Final step: once all guests have enjoyed their tea, the master meticulously cleans all the utensils, allowing everyone time to admire their quality and beauty.

For an even more mindful, peaceful tasting experience that harmonises with your surroundings, take the time to choose your table linen carefully. Creating a Feng Shui-inspired setting in your tea room enhances the sensory pleasure of each cup.

Japanese green teas by Kusmi Tea

Looking to expand your knowledge of Japanese green tea? Discover the different blends lovingly selected by Kusmi. Which one will be your favourite?

Organic, eco-responsible Japanese green tea packaged in France

Kusmi has chosen to go organic. Since 2020, all our ingredients have been organically farmed, certified under strict, regularly audited standards. What's more, our entire range is crafted with French expertise: all our teas and herbal infusions are designed, blended, and packaged in Normandy, at Saint-Vigor d'Ymonville near Le Havre. Finally, our products are packaged in an eco-responsible way, using bio-based, biodegradable, or recyclable materials. What more could you ask for?

The essential organic Sencha green tea

Sencha is the most widely cultivated and enjoyed green tea in Japan. In fact, its name literally translates to "infused tea", with "cha" meaning "tea" in Japanese. Across the archipelago, it is even affectionately known as the "tea of hospitality". Because there are thousands of varieties, Sencha offers a remarkably broad palette of flavours that never ceases to delight. Organic Sencha tea from Kusmi brews to a light hue and reveals refreshing, delicate marine notes. Its subtle aroma and grassy notes, reminiscent of freshly cut grass, evoke the serene beauty of Japanese gardens in just a few sips.

Organic Genmaicha green tea, with roasted and popped rice grains

This surprising Japanese green tea blends Sencha green tea with roasted and popped rice grains. As the grains can sometimes burst slightly, it has earned Genmaicha the gourmet nickname of "popcorn tea". On the palate, the freshness of the organic green tea is enhanced by the distinct flavour of the rice grains, bringing a touch of hazelnut. This delicious blend is perfect for breakfast, pairs beautifully with savoury dishes, and can also be enjoyed iced in summer!

Organic Hojicha green tea from Kyushu Island

Breathtaking landscapes worthy of the most beautiful travel books! That is what Kyushu Island in south-western Japan has to offer. With its tropical climate, the "Volcano Island" provides ideal conditions for growing organic Japanese green tea. But that's not all! Near Kagoshima, the Japanese possess an infallible technique for transforming a classic green tea from the latest harvests into a tea full of character. Their secret? Roasting the tea leaves at very high temperatures! The leaves take on a lovely brown hue and, once infused, offer a woody opening and toasted notes. Highly recommended! Very popular in Japan, organic Hojicha tea is the ideal drink to accompany a meal. Surprise your guests by serving your Japanese tea with cheese, meat or even grilled fish!

Organic Matcha green tea: for whisking or baking

Organic Matcha is a unique powdered green tea: only its finest leaves are carefully harvested, dried flat, and gently ground into a fine powder between two granite stones. We love its vibrant emerald colour, which gives baked treats an instantly recognisable hue and flavour. Want to enjoy it following the rules of the tea ceremony? Here is the recipe to prepare delicious Matcha using the ritual method. Add 2 to 4 bamboo scoops of Matcha tea to a bowl. Add pure water heated to 80°C. Whisk vigorously in a "W" motion with your wrist. Once the mixture is smooth and topped with a creamy layer of foam, enjoy it plain or sweetened!

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