Loose tea or tea bags: what to choose?

Loose tea: aromatic excellence above all

Loose leaf tea is often the choice of amateurs and connoisseurs — and that’s no coincidence. It allows you to enjoy whole or roughly cut leaves, where all the richness of tea lies.

A quality of sheets that changes everything

Whole or slightly broken leaves retain their essential oils, aromas and nuances. On the other hand, classic sachets often contain dust or fannings — very fine fragments that infuse quickly, but deliver a less complex cup.

A richer aromatic palette

Intact, the leaves gradually release their aromas: floral, woody, fruity, spicy notes... This is particularly noticeable on delicate green teas, premium black teas, or signature blends like those of Kusmi Tea. Each infusion becomes an experience in its own right.

An infusion that you master

With bulk, you dose according to your desire. Lighter or more full-bodied, the choice is yours. Temperature, brewing time, quantity of leaves: you adjust each parameter to get exactly the cup you want.

Tea in bags: everyday practicality

The tea bags appealed to a very large audience — and for good reasons. Its main asset? Adapt to all rhythms of life.

Fast, simple, immediate

A sachet, hot water, let's go. No dosage, no accessories. It is the ideal format for the office, travel or quick breaks. You save time without sacrificing the comfort of a nice hot cup.

Reassuring regularity

The sachets are pre-measured, which guarantees a consistent taste from one cup to the next. For beginners or those who want a hassle-free experience, this is a real plus.

More and more quality bags

Not all bags are equal. At Kusmi Tea, Today we offer premium muslin bags — better water circulation, more homogeneous infusion, a quality much closer to bulk. The gap between the two formats narrows in the high-end ranges.

Did you know? In 2017, the company decided to invest 2.5 million euros in robots to produce tea bags in its workshops in Le Havre. Result: a production made in France, biodegradable with perfect control of the substances used for their manufacture.

Environmental impact: a criterion that counts

This subject has established itself in our consumption habits, and tea is no exception.

Bulk, an overall more ecological choice

Without individual bags or excess packaging, loose tea generates significantly less waste. With a reusable container, it fits perfectly into a zero waste approach — less plastic, less unnecessary packaging.

Bags: pay attention to the materials

Some heat-sealed bags contain plastic and can release microplastics into hot water. But the sector is evolving: biodegradable bags, natural fibers, plastic-free muslin... It is worth checking the composition before buying.

Price: what you really pay

At first glance, the sachets seem cheaper. The reality is more nuanced.

Loose leaf tea can be brewed several times, especially quality teas. You dose precisely, you waste less. Over time, it can be more economical than it seems.

With sachets, you also pay for packaging and convenience — not just the tea. It's an integrated service, not just content.

What format according to your profile?

Do you prioritize taste and experience? Bulk is made for you. Take the time to brew, explore the aromas, make each cup a moment.

Are you looking for simplicity? The sachet remains an excellent option — effective, reliable, practical.

Do you want both? Nothing prevents you from combining: bulk at home, in the evening or at the weekend for a leisurely tasting; sachets in the office or on the go.

At Kusmi Tea, we offer you both formats

Kusmi Tea has chosen not to decide for you. The brand offers bulk and sachets to suit all times and all uses — with the same quality requirement in both cases. Iconic recipes in bulk, practical versions in sachets: it's up to you to vary according to your desires.

Loose tea vs. tea bags: comparison table