What is the Goji berry?
A small, elongated orange-red fruit, the Goji berry grows on a shrub that can reach up to 3 metres in height: the Chinese wolfberry! The plant flowers from June to September, and the berries ripen between August and October. However, the shrub must be at least four years old before producing berries with an optimal concentration of nutrients...
How to enjoy Goji berries?
Goji berries are usually enjoyed dried, but they can also be eaten fresh. Blended into breakfast bowls with cereals or baked into fruit cakes—the recipe possibilities are endless! They can also be enjoyed in juices, smoothies, or comforting herbal infusions!
The benefits of Goji berry infusions
In Asia, Gojis have been enjoyed since time immemorial. Traditional Chinese medicine has long praised the numerous medicinal properties of these "fruits of eternal youth". It is worth noting that relatively few scientific studies have focused on Goji berries, meaning their benefits are not yet definitively proven. What is certain, however, is that these Asian fruits are rich in protein and contain a wealth of minerals and trace elements such as iron, phosphorus, and calcium. Goji berries were only introduced to the West in the 1970s, and we have loved them ever since! They are celebrated for their wide array of potential health benefits:
THEIR RICHNESS IN VITAMIN C
Did you know that Goji berries contain three times more vitamin C than oranges? They offer a real boost of vitality and help combat temporary fatigue. In fact, athletes often infuse Gojis or eat the fruit to sustain their energy during workouts and recover more easily afterwards. The high vitamin C content in these berries is also believed to strengthen our immune system, helping us stay well.
THEIR BETA-CAROTENE CONTENT
Their beta-what content? We can hear you asking! Beta-carotene is an antioxidant that helps protect the skin from UV rays. While it cannot replace sunscreen, it is always a welcome bonus! Gojis are packed with it! In fact, they contain more than carrots: 8.4mg compared to 6.6mg per 100g. On a purely aesthetic note, the healthy glow imparted by beta-carotene is often favoured even more than a suntan.
A PRECIOUS ALLY FOR SIGHT AND SKIN
Goji berries are a natural source of lutein and zeaxanthin, two powerful antioxidants renowned for their role in protecting the retina and preventing age-related macular degeneration. These red fruits also help filter harmful blue light from screens. For your skin, their rich content of vitamins C and E, as well as beta-carotene, supports collagen production and helps keep skin supple, hydrated, and shielded against external stressors. Enjoying goji berries is a wonderful way to offer your eyes and skin natural daily protection.
AN IDEAL SUPERFOOD FOR VEGETARIANS AND VEGANS
Goji berries are a precious plant-based source of essential nutrients, making them an excellent ally for anyone following a vegetarian or vegan diet. Naturally rich in protein, iron, and vitamins—especially vitamin C, which aids iron absorption—they help supplement nutritional needs that can often be harder to meet without animal products. By incorporating them into your everyday recipes, such as in porridge, a fruit salad, or a wellness infusion, you can enjoy their benefits while staying true to your dietary choices. A 100% plant-based health booster that fits seamlessly into a mindful, balanced lifestyle.
A SLIMMING ALLY IN A BALANCED DIET
Looking for a natural helping hand to slim your figure? Thanks to their low glycaemic index, high fibre content and satiating effect, goji berries are true allies in a weight-loss journey. (Why not try our slimming tea ritual?) They help curb cravings, regulate appetite and avoid blood sugar spikes that trigger the urge to snack. Their plant protein content is also valuable for preserving muscle mass during a diet. Whether in a hot infusion, a fruit bowl or a healthy recipe, these dried berries fit perfectly into a balanced diet. A little natural pleasure to care for your figure without frustration.
A NATURAL SHIELD AGAINST PREMATURE AGEING
Thanks to their exceptional concentration of antioxidants (such as green tea), goji berries are recognised for their ability to fight free radicals, the main cause of premature cell ageing. These small red berries, rich in vitamins A, C and E, beta-carotene and polysaccharides, may help preserve skin elasticity, reduce the appearance of wrinkles and maintain a radiant complexion. Their protective action is not limited to the skin: it may also benefit the body’s cells, contributing to healthier ageing overall. Incorporating goji berries into your daily diet means giving your body a truly 100% natural anti-ageing treatment.
NATURAL SUPPORT FOR HEART HEALTH
Goji berries are prized not only for their delicately sweet taste and vitamin content, but also for their benefits to cardiovascular health. Thanks to their high levels of antioxidants, beta-sitosterols, and polysaccharides, these little red berries help reduce bad cholesterol in the blood and improve circulation. Early studies even point to a protective effect against certain heart conditions linked to inflammation or oxidative stress. Regularly enjoying goji berries can thus contribute to cardiovascular wellness by supporting the circulatory system and strengthening blood vessel walls.
POTENTIAL PREVENTIVE ACTION AGAINST CANCER
Some research suggests that goji berries could play a role in preventing certain types of cancer, thanks to their powerful antioxidant properties. Rich in vitamin C, beta-carotene, and polysaccharides, these dried fruits from the wolfberry shrub are believed to help neutralise the free radicals responsible for cellular damage. While scientific studies remain limited, early observations indicate that regularly enjoying goji berries as part of a healthy, varied diet may help strengthen the body's cells and support its natural defences against carcinogens. A simple step to care for your health over the long term.
NATURAL BENEFITS FOR LOWERING CHOLESTEROL
Among the many beneficial effects of goji berries, their impact on cholesterol levels deserves to be highlighted. These dried fruits naturally contain beta-sitosterol, a plant compound known to help reduce cholesterol absorption in the intestine. The result: a potential reduction in bad cholesterol (LDL) and better overall lipid balance. What is more, their high fibre, antioxidant and vitamin content supports healthy metabolic function and promotes a healthier blood profile. Incorporating goji berries into your daily diet could therefore be beneficial for maintaining stable cholesterol levels, alongside a balanced lifestyle.
NATURAL SUPPORT FOR BLOOD SUGAR REGULATION
Goji berries are an excellent option for people looking to regulate their blood sugar naturally. Thanks to their low glycaemic index, they have minimal impact on blood sugar levels, making them ideal for people following a specific diet or wishing to maintain balanced blood sugar levels. In addition, their high fibre content contributes to slower digestion, thereby limiting post-meal blood sugar spikes. The polysaccharides found in these fruits may also play a role in supporting metabolism, helping the body manage sugar more effectively. Incorporating goji berries into a balanced diet could therefore be an ally in maintaining stable blood sugar levels, while enjoying their other health benefits.
A DETOX BERRY
Goji berry infusions are believed to help detoxify the body from the impurities we breathe in every day, especially in urban environments. Furthermore, the low glycaemic index of this plump fruit promotes a feeling of fullness, helping us keep our appetite in check at mealtimes.
THE "WELL-BEING" BERRY
Goji berries are renowned for their beneficial effects on skin and hair. Their antioxidant virtues offer anti-ageing benefits for the epidermis by reducing wrinkle formation. Sipping delicious Goji berry herbal teas can help you feel your best inside and out! Goji berries are also said to boost your mood thanks to their energising properties, not to mention their ability to help soothe stress.