A cup of tea to support research
What if our tea break could also help advance research?
Once again this year, Kusmi Tea is taking action for Pink October, the annual breast cancer awareness campaign.
For the 12th consecutive year, we are supporting the Ruban Rose association, which works to support research and raise awareness of the importance of early screening. A commitment that is particularly close to our hearts and reflects our desire to support women and the causes that matter to them.
For this 2026 edition, 100% of the profits from sales of our charitable tea will be donated to the Ruban Rose association, helping us, in our own way, to advance research.
A colourful pop design by Limistic
This year, our iconic Kusmi Tea tin is taking on colour for Pink October!
To create its new design, we gave Limistic, whose real name is Noémie, a French illustrator from Poitiers, free rein. Her joyful, colourful world, largely inspired by nature and life’s little everyday moments, is a true invitation to carefree moments, daydreaming and positivity.
For Kusmi Tea, Limistic has imagined a vibrant pop composition in which women’s silhouettes mingle with oversized, colourful flowers.
Women who are all different, all unique, each embodying pride, strength and freedom in their own way. Pink appears in every shade, accompanied by touches of vibrant colour, to optimistically celebrate women’s strength, individuality and freedom.
Our green tea with mint and rose turns pink
Inside this colourful tin lies a recipe well known to Kusmi Tea lovers: our green tea with mint and natural rose flavour.
A blend that is both fresh and delicate, where the freshness of mint meets the refined notes of rose, on a base of organic green tea. A recipe designed to combine taste pleasure with commitment.
And once again this year, every cup counts: 100% of the profits from sales of this edition will be donated to the Ruban Rose association.
The 100 g tin is priced at €18.50.
Because we are stronger together
With more than 60,000 new cases diagnosed each year in France, breast cancer remains a major public health issue. Research and innovation are essential to continue improving the chances of recovery, while early screening also plays a vital role.
For the past 12 years, Kusmi Tea has chosen to put its iconic tin and expertise at the service of this cause.
A colourful tin, a recipe we love and, above all, a charitable gesture to help support research.
Because we are stronger together, let’s unite against breast cancer!
Pink October x Kusmi Tea in a few words
Why does Kusmi Tea support Pink October?
Kusmi Tea has supported the Ruban Rose association for the 12th consecutive year, helping to fund research and raise awareness of early breast cancer screening.
Which Kusmi Tea tea supports Pink October in 2026?
It is the green tea with mint and natural rose flavour, a fresh and refined organic recipe combining green tea, mint and delicate rose notes.
Who created the design for the Pink October 2026 tin?
French illustrator Limistic has created this limited edition with a colourful, floral pop design celebrating women’s strength, individuality and freedom.
What share of the profits is donated to Ruban Rose?
100% of the profits from sales of this organic green tea are donated to the Ruban Rose association.
What is the price of the Pink October 2026 edition?
The 100 g tin is priced at €18.50.