Loyalty programme
GENERAL MEMBERSHIP TERMS AND CONDITIONS FOR THE “KusmiKlub” LOYALTY PROGRAMME
As of 31.03.2026
ORIENTIS GOURMET directly and indirectly creates and markets KUSMI TEA branded products and related accessories.
These general membership terms and conditions for the “KusmiKlub” loyalty programme (hereinafter referred to as the “General Membership Terms and Conditions”) set out below the terms of membership and operation of the “KusmiKlub” loyalty programme. Joining the Programme implies full knowledge and acceptance of these General Membership Terms and Conditions.
The fact that ORIENTIS GOURMET does not invoke, at any given time, any clause of the General Membership Terms and Conditions may not under any circumstances be interpreted as a waiver of its right to invoke any such clause at a later date.
You acknowledge that these General Membership Terms and Conditions constitute a complete and exclusive agreement between you and ORIENTIS GOURMET regarding your enrolment in the “KusmiKlub” loyalty programme and its use.
1.Purpose
The “KusmiKlub” loyalty programme (hereinafter the “Programme” or “KusmiKlub”) enables its members (hereinafter the “Member(s)”) to benefit from various exclusive advantages offered by ORIENTIS GOURMET.
The Programme applies in KUSMI TEA branded stores located in mainland France (excluding concessions and department stores), Belgium and Luxembourg (hereinafter referred to as the “Stores”), and on the website available at www.kusmitea.com (hereinafter referred to as the “Website”)
2.Programme membership terms and conditions
KusmiKlub membership terms and conditions
Joining the Programme is free and is available exclusively in Stores and on the Website.
Only one membership per person will be accepted. Membership is strictly personal; only the Member who joined KusmiKlub may benefit from the advantages described below. Use by any other person is prohibited and will not be accepted at checkout.
Only natural persons aged 18 or over may join the Programme. You guarantee the accuracy of all information provided and shall be solely responsible for any incorrect, incomplete or outdated information.
As the Programme is entirely paperless, no physical card or document will be issued to you.
Customers benefiting from partner discounts or discounts granted in a professional capacity (including ORIENTIS Group employees) may not benefit from the Programme advantages.
How to join KusmiKlub
1. In-store visit
To join the Programme, you can contact the sales assistant directly at the checkout and provide the following minimum mandatory information:
• First name
• Surname
• Email address
You may also provide the following information, if you wish:
• Title
• Postal address
• Postcode
• Town/City
• Country
• Mobile phone number
• Date of birth
2. In-store visit
You can join the Programme at any time by clicking “Sign up” on the “Loyalty programme” page, accessible from the Website footer, and completing the form with the following minimum mandatory information:
• First name
• Surname
• Email address
You may also provide the following information, if you wish:
• Mobile phone number
• Date of birth
You will then need to accept the General Membership Terms and Conditions and the Privacy Policy by ticking the relevant box, then click the “Sign up” button.
Once the required information has been provided, your membership of the Programme will be confirmed and you will have access to your personalised area (hereinafter the “Loyalty Area”) on the Website.
This action constitutes enrolment in the Programme and allows you to benefit from the associated advantages. By confirming your enrolment, you acknowledge that you have read and accept the General Membership Terms and Conditions. In accordance with the Privacy Policy, you may also choose to receive Kusmi Tea commercial offers and news by email and/or SMS.
3.Earning points
With every purchase of KUSMI TEA products in-store or on the Website, you earn points according to the following scale:
|
Currency |
Points accumulation |
|
Euro (€) |
1 euro incl. VAT = 1 point |
|
Dollar ($) |
1 dollar incl. VAT = 1 point |
|
Swiss franc (CHF) |
1 Swiss franc incl. VAT = 1 point |
Points are awarded for each euro / dollar / Swiss franc spent, with any fraction of a euro / dollar / Swiss franc rounded up to the next euro / dollar / Swiss franc.
To do so, when making an in-store purchase, simply provide your first and last name at checkout. For purchases on the Website, the amount of your purchases, including delivery charges, will automatically be converted into points and credited to your Loyalty Area.
Points are earned from the first order after joining the Programme and accumulated with each order. These points are valid for one (1) year from the date on which they were earned. In the event of an exchange or refund of a product, the number of points linked to the purchase of that product will be deducted from your points balance. Points may not under any circumstances be transferred or exchanged for cash.
You may freely consult, at no cost, the number of points accumulated and the number of points still needed to obtain your next voucher (the terms and conditions of which are detailed in Article 4 below), directly via your Loyalty Area or on request in-store.
4.Earning vouchers
Your points will automatically be converted into one or more voucher(s). When a points threshold is reached, a voucher is automatically credited to your Loyalty Area and you will be informed by email. This voucher will be available from the day after it is earned and will be valid for three (3) months from the date it becomes available in your Loyalty Area.
Redemption thresholds and voucher values vary according to the Website currency:
|
Website currency |
Number of points accumulated |
Voucher value |
|
Euro (€) |
70 points |
€5 (five euros) |
|
Dollar ($) |
100 points |
$5 (five dollars) |
|
Swiss franc (CHF) |
100 points |
CHF 5 (5 Swiss francs) |
Vouchers allow you to pay for purchases in Stores and on the Website, excluding purchases of gift cards and e-gift cards (the terms and conditions of which are described in Article 12 of our General Terms and Conditions of Sale) and delivery charges. Vouchers are personal, non-transferable, indivisible (single use) and non-convertible (cash, gift cards, etc.). Vouchers may be used together.
If the purchase amount is lower than the voucher value, no change or credit note will be given. Payment by voucher(s) may be supplemented by any other payment method (gift card or e-gift card, cash, bank card).
5.Premium benefit
At each points threshold reached in your Loyalty Area during a period of twelve (12) consecutive months, you will receive a complimentary Kusmi Tea gift set containing 45 tea bags. You will be informed by email.
Applicable points thresholds vary according to the Website currency:
|
Website currency |
Number of points accumulated |
|
Euro (€) |
350 points |
|
Dollar ($) |
300 points |
|
Swiss franc (CHF) |
300 points |
From this notification, you will have ninety (90) days to collect your gift set.
In-store, you may collect either the Kusmi Organic Discovery gift set or the Organic Infusions gift set at checkout, subject to availability and provided you make a purchase (no minimum spend).
On the Website, you may add the Kusmi Organic Discovery gift set to your order, subject to availability, free of charge with any purchase (no minimum spend), while logged in to your customer account. To do so, select the gift set in your Loyalty Area or directly on the basket page when finalising your purchase.
If you do not collect the gift set within ninety (90) days, all your points will automatically be reset to zero. If you collect the gift set within the specified period, your points balance will correspond to the balance of points not used to obtain the gift set, plus the points earned on the purchase made when collecting the gift set.
6.Birthday gift
Provided you have entered your date of birth when joining the Programme or in your Loyalty Area, the following offer will be sent to you by email on your birthday (hereinafter the “Birthday Email”): one (1) complimentary 20g box of Kusmi Tea from the selection, within thirty (30) calendar days of your birthday, with any purchase (excluding purchases made with KusmiKlub points) of at least:
|
Website currency |
Number of points accumulated |
|
Euro (€) |
350 points |
|
Dollar ($) |
300 points |
|
Swiss franc (CHF) |
300 points |
You can take advantage of this offer,
- Or by making a purchase in-store upon presentation of the Birthday Email;
- Or by placing an order on the Website and entering the single-use code sent to you in the Birthday Email in your basket, in the “promotional code” field when placing your order.
Once the thirty (30)-day period following receipt of the Birthday Email has expired, the offer will no longer be valid and no compensation or indemnity may be claimed on this basis.
The product provided under this offer may not be exchanged, refunded or transferred, and may not give rise to any form of consideration. If unavailable for any reason, ORIENTIS GOURMET reserves the right to provide in-store, or send following an order placed on the Website, a similar product of its choice, without this giving rise to any compensation.
ORIENTIS GOURMET reserves the right to amend this offer at any time. It shall not be liable as a result, and no compensation or indemnity may be claimed on this basis.
7.Private sale
As a Kusmiklub Member, you will receive personalised offers and, depending on your profile, may be invited to our private sales.
8.Fraudulent use
In the event that the Member breaches the General Membership Terms and Conditions, ORIENTIS GOURMET reserves the right to exclude them from the Programme. Exclusion results in the immediate loss of all benefits accrued under the Programme, without any compensation or indemnity.
9.Amendment and termination of the Programme
ORIENTIS GOURMET reserves the right, at any time, to:
- Either to amend the terms and conditions of these General Membership Terms and Conditions, with the new provisions being binding on the Member as soon as they are published online on the Website. Unless challenged by the Member, the amendments shall be deemed accepted without reservation. In the event of disagreement, the Member may unsubscribe from the Programme at any time, resulting in the loss of accrued benefits.
- Or to terminate the Programme. In the event of permanent termination of the Programme, the Member will be informed and may not bring any claim whatsoever against ORIENTIS GOURMET.
10.Unsubscribe
You may unsubscribe from the Programme at any time by making a simple request in-store or by sending your request to: contactfr@kusmitea.com.
From the date of your unsubscription, any unused points will be permanently lost. You may not claim any compensation or indemnity of any kind.