Published on 04/03/20Tchaï of the Tiger
Tchai of the Tiger – Let’s Protect Wild Tigers, Together
Tchai of the Tiger, the First Fuly Organic Tea by Kusmi Tea
Just like chai, a traditional beverage in India, Tchai of the Tiger divinely combines black tea and fragrant spices. The recipe is based on a tea variety from Thiashola, a renowned organic, ethical tea estate in southwest India in the Nilgiri region. We visited this timeless destination for a few days, and will cover it in more detail later. This black tea reveals its full strength when mixed with organic spices. Ginger, cardamom, cinnamon, and black and pink pepper all add an astonishing balance of power and sweetness to the blend, inspired by the enchanting cat it helps protect. Tchai of the Tiger is perfect for a spicy, delicious moment shared with others. You can also try it as a Latte version for an even more moreish experience!
An Eco-Friendly Tin
For Tchai of the Tiger, our studio designed a magnificent tin showcasing India and tigers using a mandala-inspired design. A mother tiger and her cub symbolize the necessary reproduction of this endangered species, featured in tawny shades that contrast with the green of nature. What’s more, the packaging is plastic-free to reflect a growing respect for the environment.
The Thiashola Tea Estate
As we mentioned above, last September our teams traveled to the Thiashola Tea Estate, which went fully organic in 2006. The site is located in Southern India at 6,500 feet of altitude in the Nilgiri Mountains, also known as the “Blue Mountains.” This was where the first tea bush was planted in South India in 1853, making Thiashola one of the oldest tea estates in the region. Against the backdrop of breathtaking landscapes, a 350-person team works every day to harvest and produce a tea renowned for its unique character and its role in reflecting ethical, responsible commitments. The estate strives tirelessly to improve the living conditions of its employees and their families by paying fair wages, helping them furnish their homes, and providing an education system for their children.