According to Chinese astrology, in 2022 we enter the Year of the Tiger, an animal that symbolises both independence and courage.
Particularly iconic of the world’s tea-producing regions, tigers in the wild are animals that we are committed to protecting.
So to celebrate the Lunar New Year, it makes total sense to tell you about Tchaï of the Tiger, and our commitment alongside WWF France to supporting tigers in the wild.
2 years ago, we started a collaboration with WWF France. For every box of Tchaï of the Tiger purchased, €1 is donated to the Tx2 project launched in 2010 by the WWF, whose goal is to protect tigers in the wild.