Organic tea made in Normandy
In a few words
At Kusmi Tea, freedom is our starting point.
Freedom of taste, style and creation. Here, all fruits are welcome. And everyone is invited.
We break the rules without ever compromising on quality.
Our ambition is simple: to introduce the finest tea to as many people as possible, without elitism, constraints or labels.
Organic, creative and accessible teas, imagined and made in Normandy.
Our expertise
For us, everything begins with inspiration.
Combining, blending, breaking down boundaries. Exploring without preconceptions, barriers or fixed rules, selecting only organic teas and ingredients of natural origin.
We seek indulgence wherever it may be found. Because it is often the most unexpected blends that give rise to the most obvious delights.
Our vision of tea is inclusive, joyful and resolutely modern.
Drink it wherever you want, whenever you want, however you want.
Organic and Made in Normandy
Our teas have chosen Normandy as their home.
An authentic, creative and committed region that perfectly embodies our vision.
This is where our recipes are born.
This is where we craft modern, bold organic teas, with that little extra soul that makes all the difference.
Drinking Kusmi Tea means cultivating a free spirit. It means loving movement, originality and the unexpected. It means saying yes to a new way of drinking tea.
Without question, Kusmi Tea is in tune with its times! In the 19th century, Pavel created teas with fruit, flowers and spices to delight the palates of his high-society customers. In the 20th century, Kusmi created indulgent blends and expanded its range to appeal to connoisseurs seeking new flavours. And in recent years, Kusmi has resolutely opened up to others and directed its actions towards people and the planet. And so that no one forgets, both inside and outside the company, we have set these values out in our purpose, which reads as follows:
“To imagine and design delicious, healthy products for people, committed to and respectful of women, while preserving the planet and its biodiversity”.
Sylvain Orebi, President of Kusmi Tea
Our team
Kusmi Tea is a collective adventure driven by more than 550 employees. Committed, creative and passionate teams around the world: in our shops, our Normandy workshops or our Paris headquarters, everyone helps our vision of tea shine.
Creation, innovation and expertise shape our everyday lives.
All driven by the same ambition: to imagine and offer the finest blends of teas and infusions, crafted from organic and natural ingredients with exacting standards, creativity and passion.
The origins of Kusmi Tea
The story of Kusmi Tea began in 1867 in Saint Petersburg, when Pavel Kousmichoff founded his tea house. Success came quickly: Kusmi became the tsars’ favourite tea.
A new beginning
In 1917, the Russian Revolution changed the family’s destiny. The workshops then moved to Avenue Niel in Paris, marking a new chapter in the adventure.
The start of a new era
In 2003, Sylvain and Claude Orebi took over the house. They saw a gem in it and decided to give it fresh momentum, true to its heritage and resolutely focused on the future.
When wellness infuses
Kusmi Tea launches its wellness range with the famous Detox, BB Detox and Sweet Love blends.
Kusmi Tea goes organic
Kusmi Tea goes organic! Our teas and infusions become as delicious as they are organic, for everyone’s enjoyment, with a fully certified range.
A new generation of teas
Kusmi Tea launches its Rituel range, teas and infusions enriched with active ingredients for proven benefits.
