Learn More about Kusmi Tea

WHO ARE WE?

Kusmi Tea is home to an ongoing revolution. Every fruit is welcome, and everyone as well.

With our freethinking identity and style, we are paving our own, exceptional way by shrugging off convention and etiquette. Our mission is to introduce as many people as possible to the best tea has to offer.

Accessible, delicious, optimistic teas with no fuss or pretention. As Kusmi Tea is made to be shared, it unites novices and connoisseurs around the universal emotion of pleasure.

This is more than tea; our creations are revolutionizing the art of blends.

Our expertise ?

Our expertise born of trusting in liberated inspiration.

Blending, assembling, breaking down barriers and preconceptions.

Selecting the best from every culinary register, because improbable combinations sometimes lead to the finest creations. A more inclusive, eclectic, vibrant tea, steeped in modernity. Tea to be enjoyed wherever, whenever, however.

And as the richness of our blends is drawn from the diversity of the natural world, we have a duty to preserve this inexhaustible source of inspiration. This is why we are now pledging to exclusively use natural flavors and organic teas in our recipes.

Kusmi goes organic >

Tea made in France

Our Russian teas have chosen to become French, and for good reason. France is a country founded on openness and diversity that lend our blends an irresistible touch of frivolity.

Drinking Kusmi Tea means embracing this ideal of freedom. It means keeping an open mind and going with the movement. Saying yes to extravagance, originality, and the unexpected.

Learn More >

A WORD FROM THE PRESIDENT

There can be no doubt - Kusmi Tea is in tune with its times. In the 19th century, Pavel created Russian flavours using fruit, flowers and spices to delight the taste buds of St Petersburg's high society. In the 20th century, Kusmi created gourmet blends and developed its own range to win over tea-lovers seeking new flavours. Today, Kusmi is opening itself to others and focusing its activities on humankind and the planet. For the last two years, Kusmi has directed its efforts firmly towards all things organic, under the caring patronage of the WWF. Most of our products will be labelled as organic by 2020. At the same time, we are reducing our carbon footprint by keeping production in France. We are also limiting the use of plastics in our packaging, which will soon be 100% recyclable. We continue to fight for causes that are dear to our hearts. Many of our campaigns focus on women. For example, we have been supporting the association "Le Cancer du Sein, Parlons-en !" (Breast Cancer, Let's Talk About It!) since 2015. ». We also fight for the survival of wild tigers in Asia by supporting the operation TX2. Lastly, thanks to our initiative "ARRONDI" (ROUND UP), our customers are given the chance to help finance various NGOs: a school in India, protecting clean water and glaciers in Europe, raising children's awareness of ecology with Maud Fontenoy or the organisation Mécénat Chirurgie Cardiaque (Heart Surgery Patronage), which offers life-saving surgery for underprivileged children. Enjoy, share, be natural. There can be no doubt—Kusmi Tea is the tea of the 21st century!

Sylvain Orebi | CEO of Kusmi Tea

There can be no doubt - Kusmi Tea is in tune with its times. In the 19th century, Pavel created Russian flavours using fruit, flowers and spices to delight the taste buds of St Petersburg's high society. In the 20th century, Kusmi created gourmet blends and developed its own range to win over tea-lovers seeking new flavours. Today, Kusmi is opening itself to others and focusing its activities on humankind and the planet. For the last two years, Kusmi has directed its efforts firmly towards all things organic, under the caring patronage of the WWF. Most of our products will be labelled as organic by 2020. At the same time, we are reducing our carbon footprint by keeping production in France. We are also limiting the use of plastics in our packaging, which will soon be 100% recyclable. We continue to fight for causes that are dear to our hearts. Many of our campaigns focus on women. For example, we have been supporting the association "Le Cancer du Sein, Parlons-en !" (Breast Cancer, Let's Talk About It!) since 2015. ». We also fight for the survival of wild tigers in Asia by supporting the operation TX2. Lastly, thanks to our initiative "ARRONDI" (ROUND UP), our customers are given the chance to help finance various NGOs: a school in India, protecting clean water and glaciers in Europe, raising children's awareness of ecology with Maud Fontenoy or the organisation Mécénat Chirurgie Cardiaque (Heart Surgery Patronage), which offers life-saving surgery for underprivileged children. Enjoy, share, be natural. There can be no doubt—Kusmi Tea is the tea of the 21st century!

Sylvain Orebi | CEO of Kusmi Tea

OUR TEAM

Our group is made up of over 600 employees, distributed among our 100 boutiques across the world, our production workshops in Normandy, and our headquarters in Paris. Creation, innovation and know-how are part of our daily lives. Our common ambition is to offer the best blends of teas and infusions, based on natural ingredients.

OUR COMMITMENTS

Our teas are intended to offer a moment of cordiality, sharing and benevolence. It is in this context that each year we support various human and environmental actions for solidarity.

All our commitments >

OUR HISTORY

Our story begins in 1867 when Pavel Kousmichoff founded the tea house in St.Petersburg. Success was immediate and Kusmi tea quickly became the favorite of the tsars. In 1917, fleeing the Russian revolution, the Kousmichoff family set up their workshops on avenue Niel, in Paris. The company was bought taken over in 2003 by Sylvain and Claude Orebi. In Kusmi Tea the two brothers recognized a gem and they decide to take over the reins.

1867

Pavel Kousmichoff sets up his tea house at St Petersburg

Pavel Mikhaïlovitch Kousmichoff, the eldest son of a rural family, left the village of his birth at the age of 14 to work for a tea trader in St Petersburg. Spotting his potential, the tea trader taught him the secrets of blending tea, offering him a small store in 1867 as a wedding gift.

1880

The tea of tsars

The business house did incredibly well, and Kusmi teas went on to become the favourite tea of the tsars. Following his marriage to Alexandra, 6 children were born. Of those, the eldest son Viatcheslav (1878) succeeded him, and his daughter Elisabeth (1880) was the inspiration for the recipe for the tsar's favourite tea, Bouquet of Flowers.

1907

A Russian tea house in the heart of the City

In 1907, Pavel sent Viatcheslav to learn more about tea in London. Viatcheslav became a tea specialist in London, and was a talented businessman. He opened his first English branch P.M.Kousmichoff & Sons at 11 Queen Victoria Street.

1917

The Kousmichoff family sets up its studios in Paris at Avenue Niel

The Russian Revolution broke out and the Kousmichoff family was forced to flee Russia, setting up its studios in Paris at 75 Avenue Niel (the premises are now occupied by the company's training space Les Ateliers K), creating the Kusmi Tea house.

1927

Conquering the world

The business flourished during the inter-war years, and offices were opened in New York, Hamburg and also Constantinople. But Berlin was where Viatcheslav set himself up as a priority, as a lot of Russians lived there.

1946

Constantin takes over from his father

Viatcheslav Kousmichoff passed away in1946 shortly after the end of the war, leaving the family business to his son Constantin. But he was more artist and tea-lover than businessman, and the company slowly declined.

2003-2014

The great successes of Kusmi Tea

2003
Sylvain and Claude Orebi take on the reins of the business

2007
Kusmi Tea launches its Wellbeing range with the popular Detox, BB Detox and Sweet Love teas.

2014
The advertising serial production The Beauty of Blends cements Kusmi's reputation.

2017

150 years later...

Bold and adventurous through the years, Kusmi Tea is as popular now as it was in the era of the tsars! In little more than a decade the business has become a key name, going on to open 85 stores in 35 countries and featuring 100 tea blends crafted near Le Havre. The business employs over 600 people across the world. It's a saga that shows no sign of ending!

2020

Kusmi goes organic

Our teas and infusions become as good as organic, for the pleasure of all, with a fully labeled offer! After 10 years of expertise in sourcing and producing blends with our brand of organic infusions Lov Organic, the brand is eclipsed and is reborn at Kusmi among the range of organic infusions.

OUR PRODUCTS

We offer more than 80 varieties of teas and infusions, grouped into six categories.

Our wellness blends

Unique blends of green teas, black teas, mate and rooibos, including our essential Detox.

Our historic blends

A combination of Russian teas and spicy and citrus flavours.

Our black teas

Natural black teas and flavored black teas with gourmet notes.

Our green teas

Natural green teas or flavored with flowers and fruits.

Our white teas

Exceptional teas with delicate notes of fruits and flowers.