{"title":"Matcha organic green tea powder","description":"\u003ch2\u003eMatcha\u003c\/h2\u003e \u003cp\u003e \u003c\/p\u003e \u003ch3\u003eDiscover our selection of matcha}\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eBright green, intense herbal taste, soft, frothy texture... matcha is an exceptional powder, a treasure from Japan, both refined and powerful. At Kusmi Tea, we invite you to discover a carefully-crafted organic selection: premium products from Japanese agriculture that respect nature and ancestral know-how. Whether enjoyed as a smooth latte, a pure version or cooked in your own recipes, our matcha reveals its full umami flavor in every bowl.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eThe origin of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/plante-matcha\"\u003ematcha comes from tea leaves grown in the shade\u003c\/a\u003e during the last weeks before harvesting, and concentrates a unique nutritional richness and a deep color, bursting with chlorophyll.\u003c\/p\u003e \u003cp\u003eIn the heart of Japan's mountains, in gardens that are often centuries old, tea growers carefully harvest the leaves, dry them slowly and then stone-grind them using ancestral methods. The result is a fine powder with an umami taste, a subtle balance between sweetness and bitterness.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eThe health benefits of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eWith every cup, \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/matcha-the-vertus\"\u003e organic matcha offers a concentrate of natural goodness\u003c\/a\u003e. This green powder is rich in antioxidants, notably catechins (EGCG), known for their action against oxidative stress, cellular aging and protection of the cardiovascular system. It also supports the immune system, while helping to burn fat more efficiently.\u003c\/p\u003e \u003cp\u003eBut what makes matcha unique is its balance of energy and serenity. Thanks to L-theanine, a rare amino acid, it stimulates concentration and soothes at the same time. This makes it a natural alternative to coffee, with no nervousness or loss of energy.\u003c\/p\u003e \u003cp\u003eWhether enjoyed in a traditional bowl, with hot water, or as a matcha latte mixed with a cloud of plant milk, this Japanese beverage is your daily companion. An interlude of well-being, a simple gesture for your health, vitality and inner peace.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eTraditional preparation of matcha\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe matcha ritual begins long before the first sip. It begins with a Japanese bowl (chawan), sifted green powder, a trickle of hot water, and a bamboo chasen - the traditional hand-carved whisk with fine, supple teeth.\u003c\/p\u003e \u003cp\u003eFor more \u003ca href=\"https:\/\/kusmi-tea-2025.myshopify.com\/blogs\/the\/bien-preparer-son-matcha\"\u003edetails on how to make matcha\u003c\/a\u003e!\u003c\/p\u003e \u003cp\u003ePour 1 to 2 grams of organic matcha into your bowl, add 70 ml of water at 75°C, then whisk in a rapid \"W\" until you obtain a light, glossy foam. The movement is fluid, almost dancing. It awakens aromas, creates texture and reveals umami flavor.\u003c\/p\u003e \u003cp\u003eThis ancestral gesture, inherited from Japanese ceremony, transforms an ordinary moment into a suspended one. And if you like sweetness, add a splash of plant milk: your matcha latte will be all the more creamy and comforting.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eWhat does matcha ?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eThe matcha has a vegetal, sometimes slightly bitter taste, with a characteristic umami touch. Its flavor depends on its quality and Japanese origin.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eDoes matcha contain caffeine?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eYes, it naturally contains caffeine, but when combined with L-theanine, it provides smooth, stable energy. This makes matcha an excellent alternative to coffee.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eWhat's the difference between matcha ceremonial and culinary?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eCeremonial matcha is finer, milder and ideal for tasting. Culinary, more robust, is perfect for recipes such as desserts or drinks.\u003c\/p\u003e \u003ch3\u003e \u003cbr\u003eHow to store matcha?\u003c\/h3\u003e \u003cp\u003e\u003cbr\u003eProtect from air, light and humidity. Use an airtight tin, preferably in a cool place, to preserve its active ingredients and color.\u003c\/p\u003e","products":[{"product_id":"coffret-daccessoires-a-matcha-fouet-et-spatule","title":"Matcha accessories gift set - whisk and spatula","description":"\u003cp\u003eThis matcha accessory set contains two must-have accessories for preparing your matcha:\u003c\/p\u003e\u003cp\u003e• A bamboo whisk, also known as a \u003ci\u003echasen\u003c\/i\u003e, to give you a silky smooth matcha texture without lumps.\u003c\/p\u003e\u003cp\u003e• A bamboo spatula, for portioning out an exact amount of matcha.\u003c\/p\u003e\u003cp\u003eFor complete matcha preparation, take a look at our other matcha accessory set, which includes a bowl and a whisk rest, available in two colors.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":52333282558295,"sku":"5000000833","price":34.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/b041d389dec7abd27c21188ef3c6de1f3902033f_MATCHAFOUETTOTEM_packshot_b2cweb.png?v=1776758650"},{"product_id":"fouet-a-lait-fino","title":"Fino milk whisk ","description":"\u003cp\u003eDiscover the perfect milk froth at the touch of a button! This battery-operated milk frother features an impressive 12,000 revolutions per minute, guaranteeing optimal whirling for creamy foam. Its Soft Touch coating ensures a comfortable grip.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Default Title","offer_id":52333284753751,"sku":"5000000984","price":14.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/344dfa9cea2dba776da73d24655d9d488e4ee2a7_FOUETLAITFINO_packshot_b2cweb.png?v=1775030601"},{"product_id":"coffret-daccessoires-a-matcha-bol-et-repose-fouet","title":"Matcha accessories gift set - Bowl and whisk holder","description":"\u003cp\u003eThis matcha accessory set contains two must-have accessories for preparing your matcha:\u003c\/p\u003e\u003cp\u003e• A bowl where you can mix your matcha with hot water using a whisk to allow the matcha aromas to unfold optimally. The porcelain bowl's elegant design will bring unparalleled refinement to your tasting experience.\u003c\/p\u003e\u003cp\u003e• A whisk rest, an essential accessory that protects the whisk and helps it retain its shape by providing a stable support while highlighting its unique aesthetic.\u003c\/p\u003e\u003cp\u003eFor complete matcha preparation, take a look at our other matcha accessory set, which includes a bamboo whisk and spatula.\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"White","offer_id":52333330039127,"sku":"5000000832","price":44.9,"currency_code":"EUR","in_stock":true},{"title":"Brown","offer_id":52333331775831,"sku":"5000000831","price":44.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/cd99406bb208551e881cf4918d302ea8ef8ae30f_MATCHABOLTOTEMMASTER_lifestyle_secondaires_1_b2cweb_0c7ce5dd-44c2-4aae-b5a7-313d67495826.png?v=1776433492"},{"product_id":"matcha","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our 30g tin format for traditional Matcha consumption!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"30 g tea-filled tin","offer_id":52333353075031,"sku":"21695A1040","price":33.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/ea5fee5832020faba577afaa55255f7f249fcc41_VCHABIOMASTER_lifestyle_secondaires_1_b2cweb_4a874697-2260-4d0c-a87c-a7d635645149.png?v=1776433610"},{"product_id":"matcha-1","title":"Matcha (Organic)","description":"\u003cp\u003eOrganic matcha is a unique tea.\u003c\/p\u003e\u003cp\u003eOnly the finest shoots are picked with the greatest care. They are then laid flat and dried before being delicately ground into a fine powder between two blocks of granite. Quite the work of art! The resulting emerald green color is truly incomparable.\u003c\/p\u003e\u003cp\u003eDid you know? Matcha is the only tea whose entire leaves are completely absorbed in water. We actually drink the entire thing, and not just the water it is infused in! This experience offers an inimitable feeling on the palate. We told you it was unique!\u003c\/p\u003e\u003cp\u003eOrganic matcha is therefore quite a singular tea, it is the star of the renowned Japanese tea ceremonies founded on harmony, respect, purity, and calm. With this tea, happiness is just a sip away!\u003c\/p\u003e\u003cp\u003eAnd that’s not all! Matcha is also used in pastries, lending your madeleines, financiers, and other cakes a particular flavor and color. Now you understand why it has been the favorite tea of Buddhist monks, samurais, and emperors… Will you be able to resist?\u003c\/p\u003e\u003cp\u003eYou will find our doypack to use for your best culinary preparations!\u003c\/p\u003e","brand":"Kusmi Tea","offers":[{"title":"Bulk 50g","offer_id":52333353337175,"sku":"21695A1051","price":17.9,"currency_code":"EUR","in_stock":false},{"title":"Bulk 100g","offer_id":52333353173335,"sku":"21695A1050","price":32.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0943\/6577\/8263\/files\/a8d7d1fc4d0d0cf35f59ece493fd7c256f432dda_VCHADOY100BIO_packshot_b2cweb.png?v=1776433614"}],"url":"https:\/\/www.kusmitea.com\/en\/collections\/matcha.oembed","provider":"Kusmi Tea","version":"1.0","type":"link"}