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Our actions for our planet & ethics
At Kusmi, we are committed to causes that are particularly close to our hearts: man and the planet.
Employees, customers and partners unite with us towards a common goal:
to have a positive impact on the world around us.
Have a cup of your favourite tea and get ready: we are taking you on our ecological transition.
Responsible tea is above all about starting off on the right foot.
We only source from producing countries and we do not compromise on the quality of our blends. We have also made the choice to move towards a tea supply that respects the environment and producers, under the benevolent patronage of WWF France.This invaluable support has allowed us to move towards being "all organic" over the past two years. Today, almost all the bases of our teas and infusions are organic, our aromas are natural and our desire is to be (even more) faultless.The Ecocert certification as well as the AB and Eurofeuille logos have also appeared on our boxes and packaging.
Kusmi Tea has also obtained ISO 22000 certification, relating to food safety.
New labels for our boxes:
Packaging made with a lot of love and (soon) zero plastic
Keeping tea fresher in the most hygienic way possible with packaging that is 100% free of plastic isn't easy. We will not admit defeat: we keep in mind a "zero waste" objective and we are currently studying several techniques to reduce or even completely eliminate the use of plastic. We are on the right track since today we offer recyclable cardboard packaging and a range of organic loose teas packaged in metal containers, a material that can be endlessly recycled. We have recently replaced the plastic placed inside and outside our tea boxes with a metal lid system which aims to conserve loose tea.
In addition, we also prefer plant origin packaging, such as polylactic acid (PLA), now used for all of our sachets. PLA is a bio-based and 100% biodegradable material.
Made in France, still and always
Our organic teas and infusions are considered, created, blended, flavoured and packaged in our workshops in Saint-Vigor d'Ymonville in Normandy .
Why manufacture on the other side of the world, when we can do it in France? For us, producing far away what we are going to sell close to home does not make sense. Fewer kilometres travelled means less pollution, a reduced carbon impact and the bonus of work in our regions!
Protecting endangered tigers
Environmental issues are at the heart of everything we do. This is why Kusmi has chosen to become a sponsor of one of the WWF flagship initiatives, the TX2 project, which aims to combat the disappearance of the tiger, an emblematic animal of tea-producing regions. In 2020, our Tchaï of the Tiger organic black tea in partnership with the WWF France brought this commitment to fruition. For each box purchased, €1 is donated to the Tx2 project.
The goal? To double the population of wild tigers and reach 6,000 animals by 2022, the next year of the Tiger in the Chinese zodiac. To achieve this, WWF is working with the support of Kusmi Tea to restore tiger populations, but also those of their prey, through better management of protected areas and strengthening of the fight against poaching.
At Kusmi, we never sail alone: our committed partners
Supplies from the best
Committed to energy and agricultural transitions, we naturally turned to green energy. In 2020, Plüm Énergie, a French supplier of green energy, and Akuo Energy, a renewable producer/developer, have joined forces to provide us with local green electricity. This is hardly Versailles is it? : so that's understood then!
Commitment to future generations
All of their actions for the planet logically lead us to join forces with committed partners. This year, we are happy to support the We Demain 100% Ado magazine by offering a digital issue for any purchase of an organic infusion gift set. The We Demain 100% Ado magazine is a project inspired by the movement of the Greta generation in support of the planet, which inspires, educates and motivates the young generation to also take action. A project that we wholeheartedly support.
Supporting solidarity actions is our cup of tea
We have chosen L'ARRONDI to support charitable projects that are always in line with the values that we share with our clients & partners.
L'ARRONDI is a solidarity collection programme whose principle is simple: if they wish, our customers can make a micro-donation when they go to pay in one of our stores and on our website.
100% of the funds thus collected are donated to the associations that we support.
It's easy, fast and a sign of unity, what more could you ask for?
This solution thus enables our customers to take part in our commitments.
Plastic Odyssey
For several years, we have been committed to manufacturing our products with as much love as possible, but also with less and less plastic in our packaging. It is therefore fitting that we chose to support Plastic Odyssey Community. An association whose mission is the fight against plastic pollution in the oceans by sharing concrete solutions with the continents most affected by plastic pollution.
Saibaba Path Municipal School
We support the Saibaba Path Municipal School in Mumbai with the Doceo association. A human commitment that brings hope, for current and future generations, to which we are particularly attached. An association that we have supported since 2018 and which, thanks to your donations, have allowed it to open a new second class, set up orientation sessions, recruit additional teachers, and modernise computer equipment.
Fondation Eau, Neige et Glace
In 2018, thanks to you, we raised funds for the Fondation Eau Neige et Glace (Water, Snow and Ice Foundation) to safeguard pure water and glaciers in Europe. The Fondation Eau, Neige & Glace , created 9 years ago under the aegis of the Fondation de France, aims to encourage society to use mountain water by making sure to restore 100% of the purity of its natural cycle after use.
Maud Fontenoy Foundation
Keen to respect traditional know-how, the prevention of food waste and the progress of organic farming, Kusmi Tea wished to focus its support on these essential themes of responsible food and solidarity. The educational kits from the Maud Fontenoy Fondation inform children in a fun manner about the food circuit, from field to plate, the right to food and the concept of food safety.
Mécénat Chirurgie Cardiaque
Children around the world are growing up with life-threatening heart problems. In some underprivileged countries, they cannot be treated for lack of technical and financial means. Mécénat Chirurgie Cardiaque (Cardiac Surgery Sponsorship) enables them to undergo surgery in France. Hosted by volunteer host families, more than 3,300 children from 70 countries have thus already been taken care of since the creation of the association in 1996 by Prof. Francine Leca.
Fondation Hôpitaux de Paris - Hôpitaux de France
During the Covid-19 crisis, we made the choice to support the Fondation Hôpitaux de Paris - Hôpitaux de France (Paris Hospitals Foundation - French Hospitals) which mobilised to respond to Covid-19 related emergencies. Financial support for more than 300 hospitals and 3,000 EHPADs throughout France that enabled the purchase of medical equipment, the delivery of 100,000 meals to caregivers and the distribution of 40,000 digital tablets.
Stronger against breast cancer, together
For more than four years, Kusmi Tea has supported the "Le Cancer du Breast, Parlons-en!" association (Breast Cancer, Let's Talk About It). recently known as "the Ruban Rose association". Founded by the Estée Lauder group and the Marie Claire magazine, it works alongside women, researchers and doctors in the prevention of this disease. Each year, as part of the month dedicated to the fight against breast cancer, known as Pink October, Kusmi Tea donates 100% of the profits from a limited series solidarity product developed for the occasion to the association.
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